Project Lore

We reported, pre-Blizzcon, that Blizzard had created several new Twitter accounts, each focused on one of the company's key franchises. Some of you started following them instantly, while others maintained their distance from the social networking site wonder what, precisely, it could offer beyond the usual community or news features.

Well, so far, the latter would be right. Posts have generally concerned themselves with daily questions, opinion polls, and highlighting the more creative aspects of the Blizzard fandom (things like fan art, stories, and, most recently, papercraft). Though there is an on-going Battlecry contest -- in which fans of the Horde or Alliance update their own accounts with "For the ____!" whenever their side's banner is lifted -- there have yet to be any prizes that you can actually use within the game.

But, a recent post on the Warcraft Twitter page hints that might not be the case for long:

We are talking to our licensing department about giving out some#WoW in-game pets/mounts through Twitter. Looks promising. Stay tuned.

That's right, soon enough, you could be earning in-game content just for participating in the usual Twitter shenanigans. I can tell you from personal experience that it's not a sham, either. I recently won a Starcraft 2 Beta Key through Blizzard's Starcraft Twitter page. Generally, these contests involve little more than "re-tweeting" a phrase or offering up your own thoughts on a given subject. At 140 characters, that's not very hard at all.

So what sorts of things might Blizzard actually give out? According to another tweet from yesterday, quite possible pets and mounts normally available only through loot cards:

What types of in-game prizes would you like to see us give on Twitter? Interested in #WoW TCG loot items? Spectral Tiger Mounts maybe?

This is wonderful news for those who have no interest in playing (or spending money) on the Trading Card Game. I wouldn't expect to see anything game-changing to be offered through these contests, but vanity items like Spectral Tiger Mounts, alone, are desirable and rare prizes.

Do you think this sort of giveaway might get you to sign up for Twitter if you haven't already? Well, if you do, please make sure to follow Project Lore and myself, as well! We're always keen on having new friends to talk to!