Project Lore

Activision-Blizzard and several other leading developers of MMORPGs are the targets of a a lawsuit recently filed by Paltalk Holdings, according to an article in the Boston Globe. The complaint alleges that the makers of many leading MMORPGs have infringed upon Paltalk's patented technology that allows players at separate computers around the world to see the same images in-game simultaneously. According to the article:

"In 2002, Paltalk purchased two patents from a company called HearMe, covering technologies for sharing data among many connected computers so that all users see the same digital environment. Paltalk claims that the data-sharing technologies used in games... violate those patents."

Other developers named in the suit include Sony Corp., which created Everquest; Turbine Inc., the makers of Dungeons & Dragons Online and Lord of the Rings Online; South Korea's NCSoft Corp., maker of Guild Wars; and British firm Jagex Ltd., which makes Runescape. We've reported in the past on several other lawsuits involving Blizzard, such as one on a "Virtual World" patent, and it seems that there's always something new coming up that they must defend. Perhaps what sets this case apart is that Paltalk already defended the same patent against Microsoft Corp. In 2006, Paltalk sued Microsoft for its alleged use of the technology in Halo. The case was set to go to trial in March until Microsoft opted to settle out of court, paying Paltalk an undisclosed amount to license the patent rights, and in the process conceding that the patents are valid. And it's obvious that Paltalk means business just based on where the case was filed: the U.S. District Court in Marshall, Texas, "one of the nation’s most popular venues for patent lawsuits," because of its label as a "plaintiff-friendly jurisdiction." Looks like Blizzard could have a bit of a fight ahead if the technology it uses can be proven to be different from Paltalk's proprietary designs. Or, it may need to pay up for licensing rights.

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With the U.S. economy pretty much in the tank over the past half-year and unemployment at nearly 9 percent, the future of the workforce is on the minds of many. And for some, WoW plays a role. Last week, TIME (as in the magazine) put out a special feature - a kind of top-10 list of sorts on "The new work order." It counts the ways that the workforce of the future will change. The feature remarks:

Though unemployment is at a 25‑year high, work will eventually return. But it won't look the same.

Inevitably, technology was at the top of the list of items that will change the workforce. As was business ethics, declining job benefits, delayed retirements and a turn toward female management style. But buried within a section on Gen X taking control of the workforce, I was surprised to find this nugget:

Rob Carter, chief information officer at FedEx, thinks the best training for anyone who wants to succeed in 10 years is the online game World of Warcraft. Carter says WoW, as its 10 million devotees worldwide call it, offers a peek into the workplace of the future. Each team faces a fast-paced, complicated series of obstacles called quests, and each player, via his online avatar, must contribute to resolving them or else lose his place on the team. The player who contributes most gets to lead the team — until someone else contributes more. The game, which many Gen Yers learned as teens, is intensely collaborative, constantly demanding and often surprising. "It takes exactly the same skill set people will need more of in the future to collaborate on work projects," says Carter. "The kids are already doing it."

While it's not what I would call the perfect game synopsis, I think author Anne Fisher does a pretty decent job of explaining a basic point of the game to audience members who probably have never played. But more to the point: is the perception of gamers, and specifically those of us who play WoW, changing? We've seen arguments similar to this recent one. Way back, we've heard from some who argue that playing WoW is good leadership experience and teaches project management skills. And just on Wednesday, I saw a post from the newly redesigned and renamed WoW.com (formerly WoW insider) about a college student researching how people interact in WoW and other online games. But we've also heard from the negative side. About six months back, Juggynaut told us about a forum poster who said that job recruiters intentionally avoided hiring people who play WoW.  And that spurred a whole slew of comments from our dear readers, from those of you who had heard similar sentiments to those of you like Shaun, who I think summed up a lot of our feelings when he said, "Has this giant bag of douche ever heard of over-generalization?" But I'm feeling optimistic after this story from TIME. For one, it's a pretty major publication with a positive outlook on WoW. With all the misconceptions about gaming out there, it's good to hear that someone gets it, at least a little. And for two, the statements from Mr. FedEx CIO highlighting WoW finally are put into context: These life lessons that WoW provides are ones that will be valuable, even needed, in the future workplace:

The Gen X managers ... will need to be adept at a few things that earlier generations, with their more hierarchical management styles and relative geographical insularity, never really had to learn. One of those is collaborative decision-making that might involve team members scattered around the world...

So, how do you think WoW could change the job market place of the future? Or perhaps you have the opinion that all this is overblown, and it won't affect anything? Either way, it's an interesting conversation and a debate that, I suspect, won't end anytime soon.

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