Project Lore

Image via MMO-Champion.

PepsiCo, creators of Mountain Dew, are working with Blizzard for a new promotion! They are producing two new limited time flavors of Mountain Dew called "Game Fuel". It comes in two varieties: Citrus Cherry which has a Horde theme on the label and Wild Fruit which has an Alliance theme. The Alliance version has 1 more mg of caffeine.

There are some cool prizes in the promotion. Most notably are what assumed to be in-game pets: battle bots. The bots have at least two abilities: fill with "Blue Battle Fuel" and "Red Battle Fuel". Its unknown what this does besides change their appearance.

In order to get these prizes, you need to earn tokens. You can exchange your tokens for an entry to a prize drawing. Its unclear how the battle bots will be acquired; I don't think its likely that it will be through the drawing. There is a greyed-out button that says "Redeem Tokens" that will give you the option of exchanging tokens for a battle bot or entries to the prize drawings once its implemented.

Here are all the different ways you can start earning tokens today. Note that you can only "carry" 2,000 tokens before you must exchange them for something, and you can't do that yet. Its very realistic that you might hit this cap before its implemented.

• Sign in: 100 tokens when you register for the first time and sign in and 25 tokens for each day you log in after registering.


• Refer-a-friend: 50 tokens per referral (shameless plug of my referral link). You can send out 5 emails per day through the site. Though your friends will probably hate you for doing this, since if they care enough to register, they probably already know about the contest. You can also make a "faction flag", which makes an embeddable link you can put on your website or forum from which you can get 50 tokens with a maximum of 250 tokens a day. You also get 25 tokens for making the flag the first time.


• Clicking on product facts: 25 tokens per day you look at the product facts. What is the point of wanting people to do this every day?


• Videos: 125 tokens per day. There are 5 videos, each worth 25 tokens per day. You don't have to watch them, just click them. These are all the intros to WoW and its expansions and some trailers for WoW. Most player have seen these, why does Pepsi want us to watch these again... every day?


• Read lore: 25 tokens per document. You can only read each timeline document once.


• Clicking on ads that take you to the Mountain Dew page from other sites: 25 tokens per ad per day, max of 175 per day. Why does Pepsi want to burn their Adsense money?


• Clicking on the WoW promotion ad on the Mountain Dew Home Page: 25 tokens per day. Again, stupid.


• Clicking on "hidden urls": 25 tokens per URL per day. I have no idea what this means.


• Social Media: 25 tokens per site per day. On Myspace, Facebook, and Twitter, you just click on the link that takes you to the Mountain Dew site.


• DEWSletter: 25 tokens per newsletter, which comes out once per month.

Here is the list of prizes and how many are being given out:

• All-inclusive Blizzcon Trip: Four total, one per week for the first four weeks of the content.


• Alienware Notebook, one per day (worth $2,000)


• Razer Mako Desktop Speaker System: one per day (worth $400)


• Razer Carcharias Audio Headset: seven per day (worth $89.00)


• Razer Lycosa Gaming Keyboard: seven per day (worth $70)


• Razer DeathAdder Gaming Mouse: seven per day (worth $59)


• Mountain Dew Game Fuel Hoodie: twenty four per day (worth $40)


• Mountain Dew Game Fuel Messenger Bags: twenty four per day (worth $40)


• Mountain Dew Game Fuel WoW T-shirt: twenty five per day (worth $18)

The drawings go through August, and its only available in the US. You have to pick which prizes you want to put your tokens towards, so start thinking about it now. Everyone will probably pool into the most expensive ones, so you might want to enter into the cheaper ones as well.

What are you going to try to get, and what do you think of the promotion?