Project Lore

Ever since Mountain Dew's Game Fuel promotion started back in May (the drink itself is just now starting to show up on store shelves), people have been wondering when exactly they'd be able to get their hands on the associated Battle-Bot vanity pets. Well, good news everyone! They're finally here! Here my puny pugilist is trying to convince me that Game Fuel is part of a balanced diet.If you've already signed up for the promotion, then you're halfway there. Simply go to the website, log in, and click the button in the lower-right hand corner. Be warned: you will need to have a Battle.net-linked Warcraft account in order to receive the pet (it's a good thing to do anyway, for added security and the option to digitally download all your favorite Blizzard games once you've authenticated them through the site -- not to mention beta opt-ins!). Once you've gone through all that, simply log out of your WoW account in-game and then log back in. The key to your new mechanical bruiser should be in your mailbox. I have to say that these little guys (invented by famed Gnomish toymaker and proprietor of Wonderworks in Dalaran Jepetto Joybuzz) are actually really cool. Click on them, and they babble in some obscure techno-language (no doubt subliminal messages telling you to buy more Mountain Dew). You can also fuel them up with either a red or blue mixture, and when your Battle Bot encounters another one with the opposite color, they'll get into a fist-fight. Sadly, it seems that the only way to obtain the fuel right now is to visit the Mountain Dew page every day and click through the same image as before. Hopefully, there will be some sort of in-game method for claiming the juice once the promotion period is over. On that note, I have actually found individual bottles of Game Fuel at the local Wally World, but only the Horde-themed red (perhaps this town ain't so bad after all!). The bottle says "Citrus Cherry," two flavors that I generally like, but ends up tasting something like carbonated bubble gum. Not entirely unpleasant, but it probably won't appeal to everyone's palette. Never tried the Halo 3 stuff, so I'm not sure if it's any different, though the Alliance version is some sort of berry (and I use that term very loosely).

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While looking for more information about the new Mountain Dew/WoW cross over promotion, I came across their forums and found this post by the Gamefuel Admin. Turns out the pet is simply a prize to anyone who registers on the GameFuel site who has a Blizzard Account. While there's still no official word that the battle bots are the prize, it's pretty much been assumed by everyone to be the case. So if all you want is a new pet and you don't want to have to participate in the drawings, don't want to have to click on different ads, don't want to have to do your IRL dailies, you don't have to. Just head over to the Mountain Dew GameFuel site, register, and (somehow) you'll eventually get your pet. Might as well enter for some of the cool stuff they have to offer with the points you get for signing up, though. A new Alienware laptop sounds pretty good to me!

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Image via MMO-Champion.

PepsiCo, creators of Mountain Dew, are working with Blizzard for a new promotion! They are producing two new limited time flavors of Mountain Dew called "Game Fuel". It comes in two varieties: Citrus Cherry which has a Horde theme on the label and Wild Fruit which has an Alliance theme. The Alliance version has 1 more mg of caffeine. There are some cool prizes in the promotion. Most notably are what assumed to be in-game pets: battle bots. The bots have at least two abilities: fill with "Blue Battle Fuel" and "Red Battle Fuel". Its unknown what this does besides change their appearance. In order to get these prizes, you need to earn tokens. You can exchange your tokens for an entry to a prize drawing. Its unclear how the battle bots will be acquired; I don't think its likely that it will be through the drawing. There is a greyed-out button that says "Redeem Tokens" that will give you the option of exchanging tokens for a battle bot or entries to the prize drawings once its implemented. Here are all the different ways you can start earning tokens today. Note that you can only "carry" 2,000 tokens before you must exchange them for something, and you can't do that yet. Its very realistic that you might hit this cap before its implemented.

• Sign in: 100 tokens when you register for the first time and sign in and 25 tokens for each day you log in after registering.
• Refer-a-friend: 50 tokens per referral (shameless plug of my referral link). You can send out 5 emails per day through the site. Though your friends will probably hate you for doing this, since if they care enough to register, they probably already know about the contest. You can also make a "faction flag", which makes an embeddable link you can put on your website or forum from which you can get 50 tokens with a maximum of 250 tokens a day. You also get 25 tokens for making the flag the first time.
• Clicking on product facts: 25 tokens per day you look at the product facts. What is the point of wanting people to do this every day?
• Videos: 125 tokens per day. There are 5 videos, each worth 25 tokens per day. You don't have to watch them, just click them. These are all the intros to WoW and its expansions and some trailers for WoW. Most player have seen these, why does Pepsi want us to watch these again... every day?
• Read lore: 25 tokens per document. You can only read each timeline document once.
• Clicking on ads that take you to the Mountain Dew page from other sites: 25 tokens per ad per day, max of 175 per day. Why does Pepsi want to burn their Adsense money?
• Clicking on the WoW promotion ad on the Mountain Dew Home Page: 25 tokens per day. Again, stupid.
• Clicking on "hidden urls": 25 tokens per URL per day. I have no idea what this means.
• Social Media: 25 tokens per site per day. On Myspace, Facebook, and Twitter, you just click on the link that takes you to the Mountain Dew site.
• DEWSletter: 25 tokens per newsletter, which comes out once per month.

Here is the list of prizes and how many are being given out:

• All-inclusive Blizzcon Trip: Four total, one per week for the first four weeks of the content.
• Alienware Notebook, one per day (worth $2,000)
• Razer Mako Desktop Speaker System: one per day (worth $400)
• Razer Carcharias Audio Headset: seven per day (worth $89.00)
• Razer Lycosa Gaming Keyboard: seven per day (worth $70)
• Razer DeathAdder Gaming Mouse: seven per day (worth $59)
• Mountain Dew Game Fuel Hoodie: twenty four per day (worth $40)
• Mountain Dew Game Fuel Messenger Bags: twenty four per day (worth $40)
• Mountain Dew Game Fuel WoW T-shirt: twenty five per day (worth $18)

The drawings go through August, and its only available in the US. You have to pick which prizes you want to put your tokens towards, so start thinking about it now. Everyone will probably pool into the most expensive ones, so you might want to enter into the cheaper ones as well. What are you going to try to get, and what do you think of the promotion?

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