Project Lore

A series of trademark requests that Blizzard Entertainment recently filed may indicate the possible name and lore of the next World of Warcraft expansion. Wednesday, Tumblr blogger Supererogatory revealed that Blizzard is seeking trademarks that would include computer games, paper-based products and online games with the name "Cataclysm." For all we know, that could be the name of Blizzard's super-secret project under development, a new MMO or something else completely unrelated to WoW. But given the name's relationship to the Maelstrom, some people (including myself) speculate that this could be the name for the next WoW expansion. There's been a great deal of speculation for a long while now that the next expansion will relate to the swirling vortex of power that lies between Kalimdor and the Eastern Kingdoms, the Maelstrom. To refresh your memory, the Maelstrom was created in a huge world event at the end of the War of the Ancients, thousands of years ago. Often referred to as the Cataclysm or the Great Sundering, it all started with the destruction of the Well of Eternity. The giant explosion that this caused ripped Azeroth asunder, destroying most of the land mass (previously there was one giant continent, Kalimdor) and reshaping what little remained. In place of the Well of Eternity now lies the Maelstrom, a constant, thunderous reminder of the peaceful times that now are lost to the world. It also is implied that the giant storm is slowly drawing in the surrounding land masses. It could even eventually swallow all that remains of Azeroth. What more could you ask for in a conflict? Another noteworthy, though perhaps coincidental factor: WoW.com pointed out that the WoWcataclysm domain expired on June 26, the same day that the trademark requests were filed. Interesting. There also have been a lot of guesses that the next expansion could be related to the Emerald Dream, the realm of Dragon Aspect Ysera. That speculation was flamed by several blue posts that hinted at the area as a possibilty for future development, but I haven't seen any new, official mentions of that for at least a couple of years. Let's see if we can glean a little bit more information for what the Trademark would encompass by reading the details of the applications, which were filed June 26. According to the documents posted on the U.S. Patent and Trademark Office's website, the three requests are classified to cover:

• Computer game software and related instruction manuals and guides sold together as a unit; downloadable computer game software; interactive multimedia computer game program; mousepads
• Comic books, computer game strategy guides, trading cards, coloring books, adhesive stickers, rub-on transfers, notebooks, stationery-type portfolios, posters, greeting cards, calendars, instructional leaflets in the field of computer games, computer game instruction manuals, catalogs in the field of computer games, advertisement boards of paper or cardboard, photographs, art prints
• Entertainment services, namely, providing on-line computer games; providing computer games that may be accessed via a global computer network; and providing on-line information in the field of computer gaming entertainment

It certainly sounds like an MMO to me. So what does everyone else think? Would you be all for some maelstrom-based content for the next expansion? Do you think that's what all this information points to? What else do you think the trademarks could be for?

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