Yesterday at the Leipzig Games Convention, Blizzard gave the world the first look at
Wrath of the Lich King's cinematic trailer. The trailer initially blew me away with its fantastic animation, beautifully crafted landscapes, epic music and spot on narration by Arthas' father, King Terenas Menethil. Then a friend and I began discussing it and finally, comparing it to previous Warcraft trailers. We decided that it's lacking in content.
I have seen all of Blizzard's cinematic trailers, for all their titles - heck, I even own the
Blizzard Entertainment DVD Collection. This allows me to see the progression of their craft. Since the release of Diablo II, the technology, art, and design of their cinematics have always been groundbreaking. Especially the technology. But what is a cutscene without story? Arthas' turn in Warcraft III still resonates in my mind as one of the coolest things I have seen from the game industry. Was it an original twist? No, but the video's presentation made it amazing.
But that comparison isn't entirely far. After all, that cutscene was just that, a cutscene. What I am actually discussing is a cinematic trailer, so let us compare apples to apples. In the original World of Warcraft trailer Blizzard introduced us to everything. The classes, the races, the setting, the landscape. The trailer told players what to expect - an epic struggle. The Burning Crusade cinematic featured a cocky Illidan Stormrage daring us to come out and do battle with him. Shortly after being told that "You are not prepared" the cinematic shifts gears, introducing the new playable races.
What does the Wrath of the Lich King offer us? It shows Arthas crossing a frozen lake in Northrend shortly before he plunges Frostmourne into the ice. We see the release of a large dragon (probably
Sindragosa) that then stirs Arthas' undead army as it passes overhead. An epic presentation but it doesn't lead us, or the story, on, as previous trailers did. Heck, even the Sunwell Plateau trailer (basically machinima) pushed the story forward. And where is the action that the other two presentations had? Sorry Blizzard, but for all you put into the presentation, you left the story at the door.
I don't enjoy or expect the formulaic movie plot of build up, climax and close in my video game trailers. Your previous formula of slight build-up and a lot of climax always had me on the edge of my seat. Ultimately, those previous trailers lead me to want the game (which would present the close) that much more.
Stream the trailer
here, download the high resolution version for
PC or
Mac or an alternate mirror for streaming and download can be found at
FileFront.
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