Project Lore

I'm usually a gung-ho fan of world events. Since hitting 80 on my main in September, I've plunged myself head-first into every event in the quest to complete What a Long, Strange Trip It's Been and earning that coveted Violet Proto-Drake. And since it's my first time doing most of the event-related achievements, they've been intriguing enough to hold my interest.

But over the course of February, something changed and withered away at my enthusiasm for world events. I blame the latest combination of Love is in the Air butted up and overlapped with the Lunar Festival.

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I often can't understand the average player. Many players acquire gold primarily by doing dailies, farming, or running random dungeons. All three are relatively comparable in profitability. Then again, most players don't have much gold and make just enough to get by. Sometimes they get a windfall, like a Battered Hilt or rare pet drop, then put it on the Auction House, convert their fortune to cash, and stop working to acquire gold. Most players will buy their tier 10 pieces or other Frost Emblem purchases as soon as they have enough emblems instead of buying Primordial Saronite and selling it for an easy ~2,000 gold. Its almost like having the ability to control when you get fortunate enough to cash in on a high-tag item, but hardly anyone does it. Why?

There are three cognitive biases that can help explain this phenomenon - the endowment effect, also known as loss aversion, system justification, and hyperbolic discounting.

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It's easy to become insulated when you write for a subject-specific site like Project Lore, surrounded by like-minded colleagues and readers whose clear interest in the topics at hand is evidenced through repeated page views and lengthy comment sections. But I have, and still do, inhabit other realms of the internet, many of which I've been a part of since long before wetting my feet in the World of Warcraft. There, a fan like myself comes under fire from care-bear-hating MMO elitists and console proselytizers, and that's just the gaming forums! I couldn't imagine, for a second, what undying vitriol might be slung my way in more "public" spheres. The same old arguments await me at every turn, variations on "who in their right mind would pay 15 bucks a month for this crap?" or "it's all just one big grind!" What's even more defeating is when the hate comes from lapsed players who chime in only to pat themselves on the back for leaving the game some months ago, as if they'd just successfully completed a marathon run of treatment at the Betty Ford Clinic. Even knowing that there are at least 11 million other people out there just like me, it's hard not to let the scathing commentary get you down sometimes. What are we WoW fanatics to do? How do we counter? Do we sag our shoulders and willfully take our lumps, or do we fight back? Well, scratch that last part. Fighting back on the interwebs will only invite more catcalls and mocking derision like "Warcraft is serious business lawl!" No, that may not be an amicable solution, but you can take solace in the following: Life, like Warcraft, is a grind. We all do it. We all go through the motions, day in and day out. "Grinding" is an integral, and inseperable, part of our working lives. Allow me to indulge in a couple of generic scenarios here:

You drive to your job in the morning, bleary-eyed and sipping coffee while trying not to get run over on the freeway. Eventually, you arrive at work, and are given a set number of rote tasks to complete that day. You've done them all a thousand times before, but hey, you're earning money right? Chances are you're working with a team, and you have to coordinate with them to get these things done. Once in awhile, you might have to go to a meeting or be given a new, interesting project to work on. At the end of the day, you hope that all of your efforts might someday result in a raise, promotion, or even just a nice pat on the back. The money you've earned is spent on living expenses, and if you have some leftover, you might be able to afford that new TV you've always wanted.

Now, take a look at this:

You get on your computer, bleary-eyed and slamming your energy drink of choice while trying to avoid the ire of your significant other. Eventually, you log into WoW and figure you might as well get your dailies out of the way. You've done them all a thousand times before, but hey, you're earning gold right? Chances are you're in a guild, and you might be doing some raiding tonight. Maybe you'll clear through to a new encounter or try some fresh content. At the end of the day, you hope that all your efforts might result in some tier gear, sweet epics, or even just a few DKP. The gold you've earned is spent on repair bills from all those wipes, but if you have some left over, maybe you can actually afford to enchant your equipment or purchase that bear mount you've always wanted.

By no means are these scenarios exemplary of every person or player, but I do think that there are common experiences shared between them. But if playing Warcraft (or, really, any other video game, MMO or not) is, at its basic level, so much like our daily lives, why do we find it to be so much fun? Isn't it meant to be escapism? I'd like to quote the wonderful popular science author Steven Johnson from his book Everything Bad Is Good For You:

The dirty little secret of gaming is how much time you spend not having fun... if this is mindless escapism, it's a strangely masochistic version. Who wants to escape to a world that irritates you 90 percent of the time?

This took me aback when I first read it several years ago. I've been playing video games for most of my 25 years, but not until then did I realize that playing it truly amounted to so much work. He also provides an anecdote, which is too long to reproduce here, but can be summed up as an account of a construction worker who willingly spent months in the virtual world of Ultima Online leveling up his blacksmithing (and selling the produced wares), just so he could afford a better in-game house. I can hear cries of "madness!" and "waste of money!" coming from the far reaches of the internet now. But you and I, WoW players, do the very same thing every day (and the rest of the world does, too, whether they care to admit it or not). We parade our avatars around Azeroth, spending unquantifiable amounts of time doing the most seemingly mundane activities for the simple chance to make them look cooler. And why? The easy, and inevitable answer is: to increase the size of our e-penis. That construction worker, when asked the same question, replied with, "Well, it's not work if you enjoy it." A long, perhaps more satisfying answer, is given by Johnson himself. He goes on for quite awhile talking about dopamine and the reward center of the brain, an explanation that seems to ring true. Critics will cry that it's just further justification for MMOs being nothing more than an addictive drug, but that would be willfully ignoring that dopamine can produce positive reinforcement and applies to the "good feeling" that comes from accomplishing any task. What video games do, in a sense, is give us a shortcut to the rewards we desire. The satisfaction of killing Arthas, just like earning a promotion at work, may yet be a long way off, but at least in WoW we're treated to plenty of smaller pleasures along the way: completing a quest, a new piece of gear, an honor kill in PvP, downing a boss. Each and every turn we take in the game is a chance to earn a new reward. MMOs, in particular, promise a potentially limitless or expanding number of rewards, unlike your typical console game, which often has a concrete endpoint. We discuss Blizzard's development philosophy a lot here on Project Lore. From all of the changes we've seen to leveling and bosses, gear acquisition and the like, it's clear that they've been paying attention. Sure, those of us who've been playing the game longer will continue to balk at newbies getting a free pass on parts of the game we had to slog through, but that's a feeling that comes from latent jealousy. If we'd been afforded the same conveniences from the get-go, we'd heartily lap it up, wouldn't we? Rewards are wonderful, and they make us feel good, but I'd like to add some insight of my own: despite our frustrations, and despite lashing out at the developers, many of us enjoy grinding on some level because it is work. We play WoW because its underlying structure is intimately familiar to us, and that familiarity is comforting. But there's another wrinkle: it's work on our own terms. Normally a slave to the greater aspects of life that plague us all, World of Warcraft gives us the opportunity to have some control over what we do and where we go; what tasks to complete, in what order to complete them, and the ability to stop when you feel like you've accomplished enough. Of course, all of this rests on top of the basic fact that it is escapism. We can travel in different circles, and talk to different people, and engage in a world that is different from own in just as many ways as it is similar. To work is to grind, and to grind is to play. Next time an internet bully gives you a hard time about playing WoW, tell them to stick that in their craw and chew on it (or maybe it can just be our little secret!). As usual, thoughts or opinions are very much welcome. If you've made it this far, I'd like to think you have something to say on the subject, so please chime in and post in the comment section below!

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Sit around in General or Trade chat long enough, and you're bound to see someone or other recruiting members for their freshly-formed guild. Part of the pitch almost always incorporates how "freakin' awesome" their guild tabard is. Now, I'm all for guild pride, but it's just so damn hard for me to get excited about tabards. iTZKooPA recently posted an article about fashion sense in WoW, namely how awful it can be at times (though nothing will ever compare to the Subligar class of armor from FFXI -- man-thong anyone?). One of his key complaints was the lack of available customization in the game and, indeed, if you play a certain class, you've got few options moving forward through each tier of equipment. I mean, if you've got an ugly set, you're pretty much stuck with it. So you say, "Hey, Amatera! What about tabards?! They're one of the few pieces of gear that anybody can put on!" And my response to that would be, "Maybe they can be worn by anybody, but I don't know why anybody would want to wear them!" Ugh.... it just ruins the entire outfit! Let's face it, tabards are a fashion faux pas. Even a cool design on the front (as rare as they actually are) doesn't prevent them from covering up that sweet, new breastplate you just picked up. What's the point in throwing a dirty bedsheet on top of your ass-kicking getup? It makes you look like you're getting ready for a sleepover with Ysera! Unfortunately, Blizzard sought to complicate matters with the release of Wrath of the Lich King. Leaving your guild tabard in the closet is one thing, but it's much tougher to stop yourself from wearing something that could greatly increase your ability to earn reputation. Generally, the rewards associated with the four factions that offer such tabards piddle away quickly the farther in content you get, but they still provide an easy avenue for completing rep-related Achievements, as well as add more incentive to go back and complete Heroic dungeon runs. I still hate wearing them, though. All except for the Tabard of the Ebon Blade completely clash with the dark hues of end-game Rogue armor. Just as well, they seem far too easy to come by these days. Used to be that if you were wearing a fancy Tabard of the Argent Dawn, it actually meant something! So, is there anyone else out there that hates tabards as much as I do? Or do you think they're the greatest thing to happen to fashion since Vera Bradley (and, yes, I'm ashamed to actually know what that is)? Granted, I'm pretty much a t-shirt and jeans kind of guy in real life, so if there are any experts out there, feel free to tell me off in the comments section!

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UPDATE: Usually my posts get a dozen or so comments. Lo and behold when I logged in today to see over 30 angry comments on this post. Project Lore represents a variety of players and backgrounds. Sometimes the difference between preaching to guildmates and writing posts vanishes in my mind and I realize I'm not talking to players who are exactly like me. The comments brought up many good points; some players are casual and haven't had time or care to learn all the jargon, while others are non-native English speakers or have speech disorders like dyslexia. While I stand by the thesis of my post that communicating clearly with proper spelling and grammar will make you stand out in busy channels like Trade or LFG, the counter-response is well taken. Some players PUG people often and would rather get a group going as fast as possible than nitpick. Some players play on less populated servers and don't have the same type of Trade or LFG channels that are flooded with spam. This is all true and I should have taken these things into account before publishing that post. I'll leave this post up for posterity, but I want everyone to understand that this is a rant stemming from personally dealing with novice players and wasting hours in instances from PUGing inexperienced players and this does not reflect on all of the writers or staff of Project Lore. I myself make spelling and grammar mistakes, and this post and many of my others are full of them. I leave the ones I found as is and highlight them to show that everyone makes mistakes, even when their message is carefully thought out.

Nothing makes you look more like a novice when desperately trying to PUG a heroic group than misspelling some simple words. Many players opt to leave the spam-ridden trade channel because there is little value in seeing statements like "LF Haels and tnak h occulus pst". If one cannot type simple four letter words, then many players will have doubts about that individual's ability to play effectively. One of the most commonly misspelled words as of late is "dual". Many players talking about "dual wielding" or "dual specs" as "duel wielding" or "duel specs". A duel in WoW is a simple fight to the death between two players. Dual implies that there are two of something, namely weapons in your hands or specs that you switch between (ending a sentence with a preposition). Another one that died out pretty early in WoW's lifespan but creeps up occasionally is rogue. If anyone is in trade looking for a  "rouge" to open their lockbox, I would sooner ignore them than waste a hearthstone cooldown and my time going from Dalaran to Orgrimmar and back to help someone who doesn't take their time to proofread their sentences. And while we are on the subject of Orgrimmar, note that there are two R's (three R's n00b!). The city is not "Ogrimmar" nor "Orgimmar". If someone is looking for an enchant in "ogrimmar" I do not know where to meet them, and I don't waste my time trying to speak with such an illiterate individual. Everyone's least favorite dungeon, Oculus, is one that is difficult to PUG and misspelled more often than not. Note that there is one C. It is not "occulus". Occulus guards the Caverns of Time. Oculus is a dungeon located in Coldarra. Now I know that everyone makes mistakes and there are some younger players who haven't yet developed their typing skills. However, the road to level 80 is long your first time through and you learn many things while leveling. You should learn common terminology well. People who correct their spelling with an asterisk gain a little bit of respect in my book, even though they further spam up my chatlog so I have to scroll around when looking back at other, more relevant messages. If I am about to spend 1-3 hours in a dungeon with 5 people I don't know, I'm not taking risks on someone who cannot spell simple words correctly. Stay alert! What are your opinions? Have you found a good guild and left trade/general chat, or do you still revel in that cross-city chat?

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Hardcore. Casual. Newb – however you spell it. These are all terms that are tossed around a lot in World of Warcraft. Our own glossary defines hardcore as the following, oh wait, we don't have a definition. We do have various incarnations of newb though, newb, newbie, noob. All the definitions are the same, a new player or a derogatory term to “suggest that a player is not very good”. I have never tended to agree with the classic definitions of hardcore and casual gamers though. Just because you spend a lot of time gaming does not make you hardcore in my mind. The flip side is true as well, only playing WoW five hours a week doesn't necessarily make you casual in my book. The labels should not be linked to the time spent on just the game but on the experience as a whole. I was hardcore in the traditional sense before The Burning Crusade hit the live servers. I would eat up any and all information on the game while spending more than a few hours a day in Azeroth. Like many hardcore raiders of vanilla WoW – including most of my guild – I drifted off into the sunset when TBC hit. No longer do I raid multiple times a week, or spend more than three hours in front of the screen commonly. But I still consider myself to be a hardcore player. Why do I consider myself hardcore if I only play the game for a few hours ever other day? Because I still dedicate myself to the experience. I have created long standing goals for the game, I spend massive amounts of time reading the background lore, staying up on the latest happenings in Wrath or the PvP scene.  Oh, and I also write about it.  WoW isn't simply a game for me, or the other hardcore players out there. It is THE game. So if the hardcore make it a part of their life, what would casual be then. Casual players to me are the ones who are in it for the short term gains. Mainly, these are the players who just hop on to kill time or chat with friends. They never bothered with the quest text, they don't knit pick over who the first Death Knight really is, they just play the game for something enjoyable to do. Of course, there is no 'a square is a rectangle but a rectangle is not a square' restriction. A player from the casual group can become hardcore at any time and a hardcore player can become casual just as easily. It is all a matter of how serious you take the game, in my opinion.

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Tyr's Hand.  I am sure many of you old school players are very fond of this area of the Eastern Plaguelands.  The area is likely named for the Nordic god of justice, Týr, who had his hand bitten off by Fenrir.  Thus Tyr's Hand.  But a lesson in background lore is not why we are here today.  In my first installment of what I hope will become a semi-regular column, I look back on Tyr's Hand and the many hours I spent in the untouched area of the Plaguelands. As soon as I hit 60 I knew that I was going to have some serious farming ahead of me so I followed my rogue officer into Tyr's Hand, an area that I had never been.  We would farm the land before the night's Onyxia or Molten Core runs until our actions became second nature.  As a pair of rogues we would drop entire squads of Scarlet Crusaders without stopping.  Our names became a staple in the area between 4PM and 7:30PM EST.  Basically, we became a more active pair of NPCs.  Only, we focused our attention on destroying the last bastion of humanity in EPL for personal gain.  We were there so often, that numerous people thought we were china farmers. In fact, the china farmers thought we were china farmers!  From our time spent in Tyr's, we managed to pick up basic strings of Chinese to be able to talk with them.  We would trade stacks of Conjured Sweet Rolls for their Runecloth, help them when they seemed to be in trouble or chase off the horde together.  It was a grand old time.  Unfortunately, “ni hao” is all that I remember since my macro has long since been deleted. Although I was simply a very advanced bot when I was in Tyr's Hand, I rather miss it.  Pushing my limits of DPS and seeing how far I could go without eating food became a game to me.  Could I take four guys myself?  Will this guy drop my 6th green in a row?  Will I be able to fill up my bags before the raid begins?  Do the mobs in the eastern castle (up the hill) really have better droprates?  Will I ever have enough money to get my epic mount? Forget dailies, I would rather stand in one area and farm it dry than run all over creation farming.  Too bad running all over creation pays better.

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Yesterday at the Leipzig Games Convention, Blizzard gave the world the first look at Wrath of the Lich King's cinematic trailer. The trailer initially blew me away with its fantastic animation, beautifully crafted landscapes, epic music and spot on narration by Arthas' father, King Terenas Menethil. Then a friend and I began discussing it and finally, comparing it to previous Warcraft trailers. We decided that it's lacking in content. I have seen all of Blizzard's cinematic trailers, for all their titles - heck, I even own the Blizzard Entertainment DVD Collection. This allows me to see the progression of their craft. Since the release of Diablo II, the technology, art, and design of their cinematics have always been groundbreaking. Especially the technology. But what is a cutscene without story? Arthas' turn in Warcraft III still resonates in my mind as one of the coolest things I have seen from the game industry. Was it an original twist? No, but the video's presentation made it amazing. But that comparison isn't entirely far. After all, that cutscene was just that, a cutscene. What I am actually discussing is a cinematic trailer, so let us compare apples to apples. In the original World of Warcraft trailer Blizzard introduced us to everything. The classes, the races, the setting, the landscape. The trailer told players what to expect - an epic struggle. The Burning Crusade cinematic featured a cocky Illidan Stormrage daring us to come out and do battle with him. Shortly after being told that "You are not prepared" the cinematic shifts gears, introducing the new playable races. What does the Wrath of the Lich King offer us? It shows Arthas crossing a frozen lake in Northrend shortly before he plunges Frostmourne into the ice. We see the release of a large dragon (probably Sindragosa) that then stirs Arthas' undead army as it passes overhead. An epic presentation but it doesn't lead us, or the story, on, as previous trailers did. Heck, even the Sunwell Plateau trailer (basically machinima) pushed the story forward. And where is the action that the other two presentations had? Sorry Blizzard, but for all you put into the presentation, you left the story at the door. I don't enjoy or expect the formulaic movie plot of build up, climax and close in my video game trailers. Your previous formula of slight build-up and a lot of climax always had me on the edge of my seat. Ultimately, those previous trailers lead me to want the game (which would present the close) that much more. Stream the trailer here, download the high resolution version for PC or Mac or an alternate mirror for streaming and download can be found at FileFront.

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The picture really says it all. Garbage, waste, refuse, rubbish, whatever you want to call it - Azeroth does not have it. I am from the city of the most murders in 2007 brotherly love and here we have tons of it. Come garbage day it gets worse, as cans are knocked, dumped or blown over causing the streets to become even more cluttered. But head to Azeroth and you see nothing of the sort. Azeroth and Outlands are spic and span, yet you never see an Ironforge Sanitation Engineer. Why is that? True, there is no gum to spit on the ground inside World of Warcraft, but there certainly is a lot of vendor trash. All those vendors can't possibly keep everything to themselves! At this point in my life I am so used to trash being everywhere that it has become a staple of living in the city. But why isn't it around for my digital self? Here is what I think the Horde and Alliance does with their waste. Instead of ruining the glaciers of Northrend by burning the rubbish, we Azerothians recycle the trash into our most commonly used abilities. Here's what the tooltips should really say: Warrior's Charge/Intercept Stun: Warrior sprints at the target, throwing a pile of glass and nails at their feet causing them to ignore everything else as they attempt to maneuver the danger. Druid's Entangle: Druid throws down a pile of brush, tripping up the target. Can spec for added damage by including discarded needles in the organic matter. Rogue's Kidney Punch: Rogue swings a discarded tire at the target, rendering them unconscious. Duration dependent upon object's size. Added damage if the tire is filled with mosquito larvae. Hunter's Distracting Shot: Hunter throws a pile of trash right in front of the target, causing them to become distracted by disbelief. Priest's Psychic Scream: Priest pulls a gun from a storm drain and screams "Stop! Or My Mom Will Shoot". Yes Stallone, I went there. I am sure our community can add some creative ones to the list.

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So you have finally hit level 70 on your alt, or perhaps it is your main.  As you begin to run the 5-man content while trying to get into Karazhan and doing PvP in between it dawns on you that most of your gear lacks enchantments.  Whatever shall you do? Most players will quickly look-up what materials are required for class-appropriate enchantments, only to be shocked or annoyed at how much the enchantments will cost them.  For this discussion we will focus on weapon enchants, generally the most expensive and often the most important. Being a melee class character - a Rogue to be exact - Mongoose is the best enchantment, its tooltip reads "to occasionally increase Agility by 120 and attack speed slightly."  Yum.  But here's the catch, the materials are expensive, costing:

• 6 x Void Crystal
• 10 x Large Prismatic Shard
• 8 x Greater Planar Essence
• 40 x Arcane Dust

Not to mention the fact that you have to find someone to do this for you, which may cost you a little extra. Well maybe Mongoose is a bit nuts, after all you did just hit 70 and are likely to replace your gear soon.  So how about Executioner which will allow you "to occasionally ignore 840 of your enemy's armor."  Not to shabby in this day where bear tanks easily have over 16,000 armor.  Materials for this one?  Not much different:

• 6 x Void Crystal
• 10 x Large Prismatic Shard
• 6 x Greater Planar Essence ( - 2 GPE)
• 30 x Arcane Dust (-10 AD)
• 3 x Elixir of Major Strength (+3 Elixirs)

This begs the question, to enchant or not to enchant? The benefits of such should be readily obvious, you get a boost in selected stats but at what cost?  A character in my predicament, just hit 70 with some basic Karazhan and PvP gear, will easily replace much of their gear in a the coming weeks.  So should they waste all of those mats on a high end enchant?  Probably not and the drawbacks aren't horrible. Lower stats mean lower DPS in my case, or lower healing or crappier tanking in other cases, but not matter what the reduction is by an incredibly small percentage.  Of course, we cannot forget the endless ridicule that may ensue fromguildmates or persons in your party.  Avoiding the constant teasing could make the decision for you. There is one other route, a compromise of sorts.  Instead of getting a high end enchant like Mongoose or Executioner on my Emerald Ripper - an item easily replaced - I will get a medium grade enchant.  Therefore I have SOMETHING which will help me avoid some ridicule while gaining SOME stats but not "wasting" obtuse amounts of gold on mats.  One could argue that I should just save that gold to put into the high end enchant later, but then we get into a vicious cycle and I hate those.  As for my Merciless Gladiator's Shiv?  Well, it won't be replaced nearly as quickly as the Ripper, so Executioner it is. This was my first post here at ProjectLore.com.  Was it good for you?

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